ANIA DABEK    ART DIRECTOR

Wazi Vision





Role, client & company:
Collaboration between students from other courses at London College of Communication.

Branding and social media content for the African eyewear brand Wazi.



2021


To bring future-orientated content to the brand, we propose a creative direction strategy in 3D design, which consists of a logo, pop-up store experience, and social media content design. We believe that a fully transparent brand is one of the critical aspects of creating responsible design; therefore, we wanted to emphasize the fully sustainable material and production process. Furthermore, we focused the social media content around the Wazi mission to improve eye health in Uganda.